THE WHITE STANDARD
The first garment · 001

The white
T-shirt,
reconsidered.

One garment. One colour. A standard built from the details that matter: certified organic cotton, considered construction, controlled finishing and a deliberately substantial handfeel.

001 · COMING SOON
The White Standard 001 white T-shirt
THE WHITE STANDARD · 001

001.
The beginning.

The White Standard starts with the simplest possible proposition: make the white T-shirt worth keeping. 001 is the result of defining every important part of that proposition before anything else.

The White Standard 001 white T-shirt front view01 / 001 PRODUCT
Close-up of 001 white T-shirt fabric02 / THE MATERIAL
A white T-shirt leaves nowhere for poor decisions to hide.

Colour becomes almost irrelevant. What remains is fabric, fit, proportion, construction and finish.

That is why 001 is being developed from the material outward—not simply designed and then manufactured.

The objective is a T-shirt with a dry-soft handfeel, a smooth surface, substantial body and high opacity while remaining comfortable enough to become an everyday essential.

The
specification.

The current development specification for 001. Final production specifications may be refined during sampling and quality approval.

Fiber100% Certified Organic Cotton
ConstructionSingle Jersey
YarnCombed Compact
Target Weight195 ± 5 GSM
FinishEnzyme Wash + Softener
ShrinkageTarget < 3%
PillingGrade 4+
ColourCustom White

Built into
the details.

The Standard is not a logo or a marketing phrase. It is a set of decisions made before the garment reaches you.

Organic cotton
01

Organic Cotton

100% certified organic cotton is the foundation of 001's material specification.

Combed compact yarn
02

Compact Yarn

Combed compact yarn is specified for a cleaner, smoother yarn structure and refined surface.

Fabric weight and construction detail
03

195 GSM

A substantial target weight designed to give the white tee presence without making it unnecessarily heavy.

White fabric opacity
04

High Opacity

The development target is a white fabric with strong coverage and a confident, clean appearance.

Fabric surface and shrinkage reference
05

Controlled Shrinkage

A target below 3% helps the garment retain its intended proportions through care and wear.

Enzyme finish reference
06

Enzyme Finish

Enzyme washing and softening are part of the handfeel development rather than an afterthought.

Fit is
part of the fabric.

The exact production measurements will be locked after fitting and sampling. We should not publish invented measurements.

001 front fit reference

Our fit philosophy

001 should feel intentional rather than oversized for the sake of fashion or tight for the sake of silhouette. The final block will be built around clean proportions, comfortable movement and a premium everyday profile.

001 back fit reference
PROFILEClean · Considered · Comfortable

Size guide

PROVISIONAL DEVELOPMENT REFERENCE
SizeChestLengthShoulderSleeve
XS38"26.5"16.5"7.75"
S40"27.5"17"8"
M42"28.5"17.5"8.25"
L44"29.5"18"8.5"
XL46"30.5"18.5"8.75"

Important: These are provisional development measurements for the website only and are subject to change after physical fit approval.

From idea
to 001.

We would rather take longer than release a garment that does not meet the standard.

Material development reference01 · MATERIAL

Fabric Development

Cotton, yarn, weight, surface, opacity and handfeel are developed together.

Sample construction reference02 · SAMPLE

Fit & Construction

Patterns, seams, neckline, proportions and finishing are evaluated through physical samples.

Product approval reference03 · APPROVAL

The Standard

Only after the product meets the defined requirements does 001 move toward release.

About The White Standard

A brand built around one colour.

The White Standard exists to explore how far one garment can be refined.

Instead of building a wardrobe of endless colours and seasonal variations, the idea begins with restraint: white, made exceptionally well.

001 is the first expression of that philosophy. The ambition is not simply to sell white T-shirts, but to establish a recognisable standard for what a white T-shirt can be.

01

Less, but better considered.

02

Materials before decoration.

03

One standard, continuously refined.

001 · Coming Soon

Be there
for the first.

001 is currently in development. Join the early access list and be notified when the first release date is announced.